The Microsoft Store
Props to Gizmodo for releasing a full presentation of Microsoft’s early retail store design. The presentation is by Lippicott, a design and brand strategy consultant firm that was hired by Microsoft to help develop the store’s concept, principle, and design. Microsoft has confirmed the designs are genuine but adds that this is an early plan and nothing is final. Take a look at Gizmodo’s 54 pages of the presentation here . In my view, this is a great marketing move by Microsoft. Not only does this repair their weakened brand from Vista, it directly competes with the trendy Apple Store. The store will feature Windows 7, Xbox, PCTV (Windows Media Center) Surface and Windows Mobile products with dedicated staff members on deck. This is my favorite: Pay to have your birthday party at the Microsoft Store. Call of Duty + Xbox 360 + Thearter screen size display = a great birthday party for a teenage gammer!
